analytics
//ˌæn.əˈlɪt.ɪks//
Noun
analyticsSingular
1
The systematic computational analysis of data or statistics, especially for discovering, interpreting, and communicating meaningful patterns.
The company uses analytics to understand customer behavior.
2
The field or practice of using data analysis tools and techniques to gain insights and support decision-making in business, science, or other domains.
Our company uses analytics to understand customer behavior and improve sales strategies.