association
//əˌsoʊsiˈeɪʃən//
Noun
associationSingular
associationsPlural
1
An organized group of people who have joined together for a particular purpose or shared interest
She is a member of the local business association.
2
A connection or relationship between things or people in the mind
Many people have a strong association between the smell of cookies and childhood memories.
3
The act of connecting or joining with someone or something
His association with the company began in 2015.
4
A mental connection between ideas, memories, or sensations
The smell of cookies has a strong association with my childhood.