brand
//brænd//
Noun
A type of product manufactured by a particular company under a particular name.
This brand of coffee is very popular.
A trademark or distinctive name identifying a product or manufacturer.
This brand is popular among young people.
A particular identity or image regarded as an asset.
The company is working hard to improve its brand.
A mark made by burning with a hot iron, especially to identify cattle or criminals.
The rancher used a hot iron to put his brand on the cattle.
A piece of burning or smoldering wood.
He poked the fire with a brand.
Verb
To mark with a hot iron, especially to identify ownership.
Ranchers brand their cattle to show ownership.
To give a particular identity or image to a product or organization through advertising and distinctive design.
The company branded itself as an eco-friendly business.
To describe someone or something as having a particular bad quality, often unfairly.
He was unfairly branded as a troublemaker by his teachers.