buildup
//ˈbɪldˌʌp//
Noun
buildupSingular
buildupsPlural
1
A gradual accumulation or increase over time.
There has been a gradual buildup of tension between the two countries.
2
The period or process leading up to an important event.
The buildup to the Olympics was exciting for the whole country.
3
Extravagant praise or publicity intended to promote something or someone.
The movie received a huge buildup before its release.