competitiveness
//kəmˌpɛtɪtɪvnəs//
Noun
1
The quality or state of being competitive; the drive or ability to compete successfully against others.
The company improved its competitiveness by investing in new technology.
2
The degree to which a business, product, or economy can compete effectively in a market.
The company invested in new technology to improve its competitiveness in the global market.