connotation
//ˌkɒn.əˈteɪ.ʃən//
Noun
connotationSingular
connotationsPlural
1
An idea or feeling that a word invokes in addition to its literal or primary meaning.
The word 'home' has warm connotations of comfort and safety.
2
The implied or associated meaning of a word or expression, as opposed to its explicit or denotative meaning.
The word 'home' has warm connotations of comfort and safety.