demographic
//ˌdɛməˈɡræfɪk//
Noun
demographicSingular
demographicsPlural
1
A particular sector or segment of a population, especially when considered as a target market or audience.
The company is trying to reach a younger demographic with its new advertising campaign.
2
Statistical data relating to the population and particular groups within it.
The company analyzed demographics to understand their customer base.
Adjective
demographicCanonical form
1
Relating to the structure of populations or the statistical characteristics of human populations.
The demographic data shows an aging population in this region.