ethos
//ˈiːθɒs//
Noun
ethosSingular
etheaPlural
1
The characteristic spirit, values, and guiding beliefs of a community, culture, or institution.
The company's ethos emphasizes teamwork and innovation.
2
The moral character or disposition of a person, especially as expressed through their actions and choices.
Her ethos of honesty and integrity guided every decision she made.
3
In rhetoric, an appeal to the credibility and trustworthiness of the speaker or writer.
The lawyer established ethos by citing her years of experience in the field.