individualism
//ˌɪndɪˈvɪdʒuəlɪzəm//
Noun
1
A social theory or philosophy that emphasizes the moral worth, self-reliance, and independence of the individual over collective or state control.
American culture is often associated with individualism and self-reliance.
2
The pursuit of individual goals and interests rather than those of a group; self-centered behavior or lifestyle.
His extreme individualism made it difficult for him to work as part of a team.
3
The quality of being distinct or unique in character, style, or appearance.
Her artwork shows a strong sense of individualism.