mainstream
//ˈmeɪnˌstriːm//
Noun
1
The prevailing current of thought, influence, or activity in a society or culture.
Her ideas eventually became part of the mainstream.
Adjective
mainstreamCanonical form
1
Belonging to or characteristic of the dominant trend or widely accepted ideas, attitudes, or activities.
Her music became mainstream after her song was featured in a popular movie.
Synonym
Antonym
Verb
1
To bring into the mainstream; to make part of the dominant trend or widely accepted practice.
The company aims to mainstream sustainable practices across all industries.