ploy
//plɔɪ//
Noun
ploySingular
ploysPlural
1
A cunning plan or action designed to turn a situation to one's own advantage.
The sales discount was just a ploy to attract more customers.
2
A tactic or maneuver used to gain an advantage, especially in a game, negotiation, or argument.
His sudden offer was just a ploy to distract us during the negotiation.