preference
//ˈprɛf.ər.əns//
Noun
preferenceSingular
preferencesPlural
1
A greater liking for one alternative over another or others; the act of preferring or the state of being preferred
She has a strong preference for tea over coffee.
2
A thing that is preferred or chosen above others; a favorite option
My preference is the blue one.
3
The granting of favor or advantage to one person or group over others; preferential treatment
The company was accused of showing preference to certain suppliers.