pretense
//prɪˈtɛns//
Noun
pretenseSingular
pretensesPlural
1
An attempt to make something that is not the case appear true; a false display or claim.
She kept up the pretense of being happy, even though she was struggling inside.
2
A claim or assertion of a right, especially a false or unsubstantiated one.
The company's pretense to the trademark was rejected by the court.
3
Affected or ostentatious behavior intended to impress others.
She speaks without any pretense and is always genuine.