psychology
//saɪˈkɒlədʒi//
Noun
psychologiesPlural
1
The scientific study of the human mind and its functions, especially those affecting behavior in a given context.
She is studying psychology at university.
2
The mental characteristics or attitude of a person or group.
Understanding the psychology of your customers is key to successful marketing.
3
The mental and emotional factors governing a situation or activity.
Understanding the psychology of the team is crucial for effective leadership.