reinvent
//ˌriːɪnˈvɛnt//
Verb
reinventInfinitive
reinventPresent tense
reinventedPast tense
reinventedPast participle
reinventingPresent participle
reinventsThird-person singular
1
To invent or create something again, especially in a new or different form.
The company decided to reinvent its brand image to attract younger customers.
2
To transform oneself or one's image completely; to make a fresh start with a new identity or approach.
After the scandal, the actor decided to reinvent himself and pursue a career in charity work.
3
To waste effort by creating something that already exists (in the phrase 'reinvent the wheel').
Don't reinvent the wheel—just use the existing software.