rhetoric
//ˈrɛtərɪk//
Noun
1
The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
She studied classical rhetoric to improve her public speaking skills.
2
Language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content.
His speech was full of rhetoric but offered no real solutions.