storytelling
//ˈstɔːriˌtɛlɪŋ//
Noun
storytellingSingular
1
The art, activity, or practice of narrating stories, either orally or in written form.
Storytelling is an important part of many cultures around the world.
2
The use of narrative techniques to convey information, ideas, or emotions, especially in media, marketing, or education.
Effective storytelling is essential for successful marketing campaigns.