gimmick
//ˈɡɪmɪk//
Noun
gimmickSingular
gimmicksPlural
1
A trick or device intended to attract attention, publicity, or business, often perceived as lacking genuine value or substance.
The free gift was just a marketing gimmick to attract customers.
2
A clever or ingenious device, gadget, or mechanism, especially one used secretly or deceptively.
The magician used a clever gimmick hidden in his sleeve to make the coin disappear.